Marketing
To many academic groups across The University, the concept of marketing learning programs is still a little foreign. Yet, without good understanding of whom the programs are being developed for, what the learning goals of the target audience are and, what the size and distribution of the market sectors are, the delivery of these programs could turn out to be a real 'hit and miss' affair.
The key driver for any Faculty in the delivery of their learning programs is to find a satisfactory balance between excellent learning outcomes and a positive business case. That is, that the programs are delivering:
- financial benefits;
- excellent learning outcomes; and
- a very satisfied student base
iTEV provides expertise in assessing, measuring and developing the markets for these programs. Furthermore, iTEV can assist in conducting market feedback analysis such as running focus groups which can aid in the fine-tuning of the make-up of and/or use of technology in a program delivering enhanced benefits to all users. As many programs address the continuing professional development markets, industry alliances are seen as mandatory to support program success. In this regard, iTEV can assist by proposing partnering arrangements with industry and professional bodies to promote the programs.
