New media
NEW
It is now not good enough to present your public face through traditional media. More and more the audiences for your message are looking beyond the traditional media for their information. If you are to survive in this splintering media environment you need new capabilities in new and traditional media.
That is where this course comes in.
It will teach you the basics of telling your story in the new media through understanding new media narratives and how everyday technologies can be easily used to create distinctive and effective new media messages.
Target Audience
All staff interested in engaging with new media.
Outcomes
In this program participants will learn to:
- Define new media
- Explore “what works” and why in new media messages
- Analyse the audience for new media
- Create a “treatment” for a new media message
- Make a new media production (pre production, production, post production)
Presenter
Dr Michael Anderson teaches and researches in media, drama and education in the Faculty of Education and Social Work. Michael appears regularly in the print and electronic media discussing elements of his research and teaching.
In 2009 he co-authored Teaching the Screen and in 2006 he co-authored Real Players: Drama, Education and Technology (Trentham, 2006) which was the first publication of its kind in the field. This research monograph emerged from his doctoral thesis which was a winner of the AATE distinguished dissertation award.
Michael has an M.A. (Hons) in Journalism and is a Chief investigator on Accessing the Cultural Conversation (Large ARC Grant 2007-2010) and The Role of the Arts in Academic Engagement (2009-2011).
Duration
9.00am - 4.30pm
Venue
Ground floor, Bligh Building (L03)
90 Carillon Avenue, Newtown
Sydney University Village
See Map
Date
- 23 April 2009 COMPLETED