Communications plan

The launch of your site may have the potential to affect numerous internal and external stakeholders. Timely communications will ensure that users minimum inconvenience when your site goes live.

Key information that will be helpful to your stakeholders:

Address and launch date of new site
Retirement date for old site
Goals and structure of new site
Anticipated benefits
How the changes affect specific stakeholders
Contact information for those with questions or concerns

A communication plan can help ensure that the right people are notified at the right time. The communication plan should identify the following, for both internal and external stakeholders:

Stakeholders that will be affected
Potential impact of the rollout on stakeholders, including issues they may encounter
Methods of communication planned
Key messages to be communicated
Who will write, approve, and deliver the communications
Timeframe for writing, approving, and delivering messages

Web Services has a Communications Plan template available for you to download and use.

Communications Plan (.doc)